With this goal, the following hypotheses are proposed to test: h1: brand name significantly influences consumers‟ demand for smartphones among young adults h2: product feature significantly influences consumers‟ demand of smartphone among young adults. The individual demand curve illustrates the price people are willing to pay for a particular quantity of a good the market demand curve will be the sum of all individual demand curves it shows the quantity of a good consumers plan to buy at different prices 1 change in price a change in price causes a movement along the demand curve. On the other hand, price elasticity of demand for luxury goods, such as car, air conditioners, and expensive jewellery, is highly elastic any change in the prices of luxury goods cause a major a change in their demand.
Factors of demand for smartphones factors to be consider in choosing smartphone network one important factor many people consider when purchasing a mobile phone is the network on which it is available network coverage and no dropped calls is an important concern for most customers. Therefore, this paper examines about factors influencing purchasing intention of smartphone among university students the result shows that three variables that are product features, brand name and social influence have significant relationship except one variable, product sacrifice that has no significant relationship with purchasing intention.
Refers to one of the most important factors of determining the price elasticity of demand in economics goods are classified into three categories, namely, necessities (or essential goods), comforts, and luxuries. Conceptual paper: factors affecting the demand of smartphone among young adult international journal on social science economics and art , 2 (2), 44-49 cornelis, p (2010) effect of co-branding in the theme park industry: a preliminary study.
Factors that influence the demand for mobile phones mobile phone markets are one of the most turbulent market environments today, due to increased competition and change so it is important to look at consumer's decision process and recognize the factors that determine the consumer's choice between various brands of mobile phones. Smartphones, which is considered a luxury good, has an elastic demand this is shown when the majority of 87% respondents choose not buy a smartphone when the price increases by 50% since the value of answer is more than 1, therefore the hypothesis above is said to be proven.
Supply and demand is the basis of the world economic system in a world of advertising, marketing, and promotion, there is some question as to whether demand creates supply or supply creates demand whichever way it happens, there is no question that in the field of mobile phones the result is a massive market. So, the role of economic factors is important with regards to the demand for smart gadgets like smart-phones and tablets the sales of these products are particularly high in the developed and developing economies and which again proves the importance of economic factors.
Finding & analysis figure 1: demographics of respondents according to our findings, we found out that the age group is one of the main demand factors a teenager and an adult will have different point of views and various types of demand for smartphone in addition, the demand of smartphones is also affected by the trend among the. The common themes conducted through the research to identify the factors affecting the consumer choice of smartphone among young adult this study intends to determine the association between the four independent variables, such as product features, brand name, price and social influences, and demand of smartphone among young adults.