The travel industry relies on market segmentation and customer personas for target marketing that results in attractive promotional packages learn more the hotel booked for the customers was one of their favorite european hotel chains: mandarin oriental hotel sights and destinations are typically selected by travel agents and travelers.
Would you like to better match your customer needs and boost your occupancy then, it’s even more important to understand what is your current hotel customer segmentation, thus as its untapped opportunities customers needs differ, it’s a fact it can be interesting to understand which are the specific needs of each “family” of customers.
One facet of market segmentation in the hotel industry is the unique consumer segment the idea of a unique consumer segment is relatively new in the industry, but may yield significant results by identifying a unique consumer segment, a hotel can focus on and penetrate a non-traditional market.
The basis of appraising a hotel or conducting a hotel feasibility study is to understand hotel demand in the market for the purpose of demand analysis, the overall market is divided into various segments - commercial, meeting and groups, and leisure/wholesale - based on the nature of travel. Customer segmentation tells a hotel owner who her guests are and why they stay at her hotel customers can be segmented by geography, demographics, benefits and needs however, the most common customer segmentation in the hotel industry is purchase occasion -- in other words, the reason behind why the guest is.
Hotel market segmentation one of the components needed to apply hotel revenue management is market segmentation it allows you to target and market to a variety of consumer groups with different behavior with an offer that matches their needs and budget level. Market segmentation is a technique that groups consumers with similar needs and common buying behaviors into segments these segments become the basis for targeted marketing, which is a more efficient and effective method of marketing than advertising to the masses.
One facet of market segmentation in the hotel industry is the unique consumer segment the idea of a unique consumer segment is relatively new in the industry which opens the need for repositioning by identifying a unique consumer segment, a hotel can focus on and penetrate a non-traditional market encompassing guest centered focus hotels. Market segmentation: identifying where hotel demand comes from this article discusses the different market segments and the breakdown of where hotel demand comes from this is followed by an example of occupancy penetration through the different market segments.